Thursday, September 27, 2012

PR: "Those babies are really, really small."

The challenge:
Design an outfit for Heidi's line of children's gear, sold in Babies R Us.  Heidi's line is called Truly Scrumptious--a name I'm not that fond of--and I've been seeing commercials for it for weeks.  Heidi says the line is affordable (I checked.  It is, more or less.), and she is providing the designers with fabric and notions. 
The hilarious part of this one-day challenge is that the designers get babies to take care of, the type of baby they use for school projects.  This is so the designers understand what moms go through on a day to day basis.  Says Tim.  Really, it's so the producers can torture the designers for viewers.  Especially because, when they all squall at the same time, no one can tell which one is crying.
After Heidi's visit, there is another little "twist."  The designers have to make a companion piece for the mums, with an extra day to work.  The quote marks are because it's not really surprising. 
Oh, and by the way, there is one girl winner and one boy winner.  Good hedge there.

The fashion:
Fabio:  His baby and mama both looked super cute.  Cute patterned dress on mom, cute pattern blocking on the baby's collar and back of jacket.  The piping is a little too much, though.  It distracts from the rest of the look because it's two-toned.  I'm glad Nina stood up for the dress on mom.
Melissa:  The baby vest with the monster face is cute.  The dress was too short, or too stiff or something.  A pant would have been smarter. The mom's outfit is really dull.  Not convinced the drapey thing was the best idea, though I like the color.
Dmitry:  The baby's hoodie looked so super cute and elfin.  I had to laugh about Kors thinking the outfit was too costumey because of the cape, and the moms dropping that idea right away.  The pants were a little too tight.  It didn't look comfortable.  I honestly didn't notice the mom's outfit until the panel.  Baby is too sleepy to get a good look at it!
Sonjia:  I like the mom's dress and jacket.  The baby's fleece blazer is cute.  I'm not sure if I would have paired it with that print for the shirt.  Sonjia gets extra points from her baby's complete smiley adorableness.  Good job, Jude!
Christopher:  I really do think he did what the mom asked, but I also really do like the baby's dress and jacket.  Heidi's line does kind of need a formal look, which this is.  Not so much the mom's.  That print was not a solid choice (har har).  Maybe worked into something else, something solid to be less glaring, but not as a whole dress.
Elena:  The baby's jacket is super cute.  I love the detail.  The ruffles are not very practical for an affordable mass-produced item, but the detail is cute. Kids definitely are going to hide Cheerios in there. The pants are kind of meh, though I appreciate they are easy.  When the mom left the stage, I had no memory of what she was wearing, so that's not great.

Who is my favorite?  I have no idea.  I liked elements of many of these looks.  Melissa's looks were the weakest.  Thinking through it, I think Sonjia's looks were the best for the baby boy and for the mother.  Looking between Christopher and Elena...well, I dunno.  I think all together I have to give this one to Christopher.  (I wrote this during the commercial before the final judging.  I wasn't far off, but I was surprised Elena got the boot for this one.  I suspect that the judges were thinking back to the strength of Melissa's past work here.)
What's interesting is that the designers working for boys had the better results.  Anyone who has shopped for kids knows that it's hard to find really dear and interesting boys' clothes, whereas the girls' clothes are completely awesome.  I was surprised that the girls' looks were not as strong.  Come on designers of boys' clothes!  Step it up!

3 comments:

Piter Turek said...

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Good post. but would be more interesting if there would be some pics as well.

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